A personal project conceptualizing a brand that I would create given the opportunity. The brand identity is displayed through consumer identification, brand aesthetics, and conceptualization of a collection.

Spit is a Latino owned fashion label that exists in the intersection of evening wear tailoring and the grit of street fashion. The label celebrates femininity through a cheeky take on gender that subverts expectations of traditional silhouettes. The collection, entitled “Madre Nuestra”, celebrates the resiliency of Latino culture and how it exists in the American Landscape.